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You’re the voice of your district. Let’s strengthen it.
THURSDAY APRIL 23, 2026
School PR Day is the ultimate virtual event for district communication leaders who are ready to move faster, lead stronger, and connect deeper with their communities. It’s a full day focused on your school's messaging, reputation, enrollment, and the strategies that help you meet them. Insights, strategies & connections to help you excel at your district.
15+ sessions and keynotes
![teacher with glasses smiling]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1738952008/finalsite/umfogllbjlxxcqx8oods/adapt_and_thrive.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1738952008/finalsite/umfogllbjlxxcqx8oods/adapt_and_thrive.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1738952008/finalsite/umfogllbjlxxcqx8oods/adapt_and_thrive.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1738952008/finalsite/umfogllbjlxxcqx8oods/adapt_and_thrive.jpg","width":1200}])
Build smarter communication plans.
Walk away with ready-to-use frameworks and examples from districts across the country.
![woman with coffee waving at laptop]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1761836603/finalsite/ijlqmjm7zm72vggpl707/school_pr_day_wave.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1761836603/finalsite/ijlqmjm7zm72vggpl707/school_pr_day_wave.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1761836603/finalsite/ijlqmjm7zm72vggpl707/school_pr_day_wave.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1761836603/finalsite/ijlqmjm7zm72vggpl707/school_pr_day_wave.jpg","width":1200}])
Connect with your people.
Thousands of school PR pros, one shared mission: support schools, staff, and families with clear, confident communication.
![stressed office worker]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1738951776/finalsite/emlpvnvoebvxyk5sdwhr/crisis_comms_office.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1738951776/finalsite/emlpvnvoebvxyk5sdwhr/crisis_comms_office.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1738951776/finalsite/emlpvnvoebvxyk5sdwhr/crisis_comms_office.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1738951776/finalsite/emlpvnvoebvxyk5sdwhr/crisis_comms_office.jpg","width":1200}])
Tackle tough topics.
Learn how schools like yours handle crises, misinformation, burnout, and budget cuts—without losing their vision.
![district leader in community]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1738951379/finalsite/sf18hxruw6xcz6g1unvb/school_leader_community.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1738951379/finalsite/sf18hxruw6xcz6g1unvb/school_leader_community.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1738951379/finalsite/sf18hxruw6xcz6g1unvb/school_leader_community.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1738951379/finalsite/sf18hxruw6xcz6g1unvb/school_leader_community.jpg","width":1165}])
Explore new tools.
See how AI, accessibility, mobile apps, and better workflows are helping comms teams scale their efforts.
![man at computer in dark office]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1738952555/finalsite/na8fnhr0crmvdn1loz2k/man_at_computer_dark_room.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1738952555/finalsite/na8fnhr0crmvdn1loz2k/man_at_computer_dark_room.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1738952555/finalsite/na8fnhr0crmvdn1loz2k/man_at_computer_dark_room.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1738952555/finalsite/na8fnhr0crmvdn1loz2k/man_at_computer_dark_room.jpg","width":1200}])
Free to attend.
Zero cost. No travel. All recordings and resources.
Featured Speakers
School PR Day brings together communications, marketing, and school PR experts to help teams connect, strengthen engagement, and share what’s working in districts across the country.
![Joe Lazer headshot]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1770138735/finalsite/vkjag5bhv4rqkccqzvwt/JoeLazer.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1770138735/finalsite/vkjag5bhv4rqkccqzvwt/JoeLazer.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1770138735/finalsite/vkjag5bhv4rqkccqzvwt/JoeLazer.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1770138735/finalsite/vkjag5bhv4rqkccqzvwt/JoeLazer.jpg","width":1080}])
Joe Lazer
Award-winning content strategist, best-selling author
![Melanie Kay-Wyatt headshot]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1770647368/finalsite/finalsite/nqt1heawku3njuxr8wzf/MelanieKay-Wyatt.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1770647368/finalsite/finalsite/nqt1heawku3njuxr8wzf/MelanieKay-Wyatt.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1770647368/finalsite/finalsite/nqt1heawku3njuxr8wzf/MelanieKay-Wyatt.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1770647368/finalsite/finalsite/nqt1heawku3njuxr8wzf/MelanieKay-Wyatt.jpg","width":1080}])
Melanie Kay-Wyatt
Superintendent, Alexandria City Public Schools
![Joh Sauer headshot]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1770132969/finalsite/cfky7dtkmbqquzbwbezw/RJWebber.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1770132969/finalsite/cfky7dtkmbqquzbwbezw/RJWebber.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1770132969/finalsite/cfky7dtkmbqquzbwbezw/RJWebber.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1770132969/finalsite/cfky7dtkmbqquzbwbezw/RJWebber.jpg","width":1080}])
RJ Webber
Superintendent, Northville Public Schools
![Judy Higgins headshot]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1770132969/finalsite/xch5ievmxey1bl1fgtds/JudyHiggins.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1770132969/finalsite/xch5ievmxey1bl1fgtds/JudyHiggins.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1770132969/finalsite/xch5ievmxey1bl1fgtds/JudyHiggins.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1770132969/finalsite/xch5ievmxey1bl1fgtds/JudyHiggins.jpg","width":1080}])
Judy Higgins
Technology and Facilites Services Coordinator, Northville Public Schools
![Andrea Gribble headshot]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1770132971/finalsite/pajnyiflydmu37x7angg/AndreaGribble.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1770132971/finalsite/pajnyiflydmu37x7angg/AndreaGribble.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1770132971/finalsite/pajnyiflydmu37x7angg/AndreaGribble.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1770132971/finalsite/pajnyiflydmu37x7angg/AndreaGribble.jpg","width":1080}])
Andrea Gribble
Founder, #SocialSchool4EDU
![Hailey Smith headshot]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1770301277/finalsite/pbmwuzlrzliotg9ike1s/MikeDowling_headshot.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1770301277/finalsite/pbmwuzlrzliotg9ike1s/MikeDowling_headshot.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1770301277/finalsite/pbmwuzlrzliotg9ike1s/MikeDowling_headshot.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1770301277/finalsite/pbmwuzlrzliotg9ike1s/MikeDowling_headshot.jpg","width":1080}])
Mike Dowling
President, Pixevety
![Anna Merod headshot]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1770132971/finalsite/iveuor0y3itcgvaad2c9/AnnaMerodK-12Dive.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1770132971/finalsite/iveuor0y3itcgvaad2c9/AnnaMerodK-12Dive.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1770132971/finalsite/iveuor0y3itcgvaad2c9/AnnaMerodK-12Dive.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1770132971/finalsite/iveuor0y3itcgvaad2c9/AnnaMerodK-12Dive.jpg","width":1080}])
Anna Merod
Journalist, K-12 Dive
![Hailey Smith headshot]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1770301490/finalsite/vokxyaicyxj7tjgbself/ColinAnson.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1770301490/finalsite/vokxyaicyxj7tjgbself/ColinAnson.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1770301490/finalsite/vokxyaicyxj7tjgbself/ColinAnson.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1770301490/finalsite/vokxyaicyxj7tjgbself/ColinAnson.jpg","width":1080}])
Colin Anson
CEO & Co-founder, Pixevety
![Darby Hoppenstedt headshot]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1770132969/finalsite/mtsuxdigiyvvad9buygl/DarbyHoppenstedt.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1770132969/finalsite/mtsuxdigiyvvad9buygl/DarbyHoppenstedt.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1770132969/finalsite/mtsuxdigiyvvad9buygl/DarbyHoppenstedt.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1770132969/finalsite/mtsuxdigiyvvad9buygl/DarbyHoppenstedt.jpg","width":1080}])
Darby Hoppenstedt
Director of Community Partnerships, Northville Public Schools
![matt miller headshot]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1739389630/finalsite/n0ssqfi2ugimxlckpoiq/MattMiller.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1739389630/finalsite/n0ssqfi2ugimxlckpoiq/MattMiller.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1739389630/finalsite/n0ssqfi2ugimxlckpoiq/MattMiller.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1739389630/finalsite/n0ssqfi2ugimxlckpoiq/MattMiller.jpg","width":1080}])
Matt Miller
Director of Education Leadership, Finalsite
How Much is Registration?
Registration for School PR Day is FREE! Level up your skills without spending a single dime.
Who Should Attend?
All district professionals working in school communications, IT, and leadership — you don't need to be a Finalsite client to attend!
What if I Can't Attend Live?
We've got you covered! All session recordings and resources will be shared with registrants after the event.
"School PR Day is worthwhile every time! There are always too many good sessions to get them all in and I always have to watch the recordings of the ones I missed - which is not a bad thing! THANK YOU for the invaluable resources!"
Hayley Greene, CCC
Director of Public Relations
Bulloch County Schools