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A day of insights, strategies & connections to help you excel at your district
THURSDAY APRIL 24, 2025
Connect with thousands of your peers and ignite your passion for school communications! School PR Day is the ultimate virtual event designed for PR pros, communicators, and district leaders who are dedicated to supporting their schools.
Learn from the best, fuel your creativity, and leave feeling inspired and ready to make a difference in your district!
Featured Speakers
Best practices, communication strategies, and inspiring lessons led by subject-matter experts.
![Dr. Kristi Wilson headshot]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1739454463/finalsite/xrqeyjv5nd28meruxumr/DrKristiWilson.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1739454463/finalsite/xrqeyjv5nd28meruxumr/DrKristiWilson.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1739454463/finalsite/xrqeyjv5nd28meruxumr/DrKristiWilson.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1739454463/finalsite/xrqeyjv5nd28meruxumr/DrKristiWilson.jpg","width":1080}])
Dr. Kristi Wilson
Nationally recognized K12 educational leader
![Sue McCann headshot]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1739389631/finalsite/deivy3nh072gbkmegn3t/SueMcCann.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1739389631/finalsite/deivy3nh072gbkmegn3t/SueMcCann.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1739389631/finalsite/deivy3nh072gbkmegn3t/SueMcCann.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1739389631/finalsite/deivy3nh072gbkmegn3t/SueMcCann.jpg","width":1080}])
Sue McCann
Senior Producer, CBS News Chicago
![Jake Finch Headshot]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1739389629/finalsite/k1kdwbgx5hiboxqbunt6/JakeFinch.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1739389629/finalsite/k1kdwbgx5hiboxqbunt6/JakeFinch.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1739389629/finalsite/k1kdwbgx5hiboxqbunt6/JakeFinch.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1739389629/finalsite/k1kdwbgx5hiboxqbunt6/JakeFinch.jpg","width":1080}])
Jake Finch, APR
Public Information Officer
Simi Valley Unified School District
![Jerry Almendarez Headshot]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1739885338/finalsite/jewejlyqltwo7awiiatm/JerryAlmendarez.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1739885338/finalsite/jewejlyqltwo7awiiatm/JerryAlmendarez.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1739885338/finalsite/jewejlyqltwo7awiiatm/JerryAlmendarez.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1739885338/finalsite/jewejlyqltwo7awiiatm/JerryAlmendarez.jpg","width":1080}])
Jerry Almendarez
Superintendent, Santa Ana Unified School District
![Mikel Philippi headshot]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1739544964/finalsite/djznw8a0tkfuu2lloupq/MikelPhilippi.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1739544964/finalsite/djznw8a0tkfuu2lloupq/MikelPhilippi.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1739544964/finalsite/djznw8a0tkfuu2lloupq/MikelPhilippi.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1739544964/finalsite/djznw8a0tkfuu2lloupq/MikelPhilippi.jpg","width":1080}])
Mikel Philippi
Communications Manager, 27J Schools
![Hilda Ramirez Horvath headshot]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1739796106/finalsite/mh5ovj23kida7ayukbw6/Hilda_Ramirez_Horvath.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1739796106/finalsite/mh5ovj23kida7ayukbw6/Hilda_Ramirez_Horvath.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1739796106/finalsite/mh5ovj23kida7ayukbw6/Hilda_Ramirez_Horvath.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1739796106/finalsite/mh5ovj23kida7ayukbw6/Hilda_Ramirez_Horvath.jpg","width":1080}])
Hilda Ramirez Horvath
Public Information Officer, Pasadena USD
![Frank Kwan Headshot]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1739795810/finalsite/bixg389bumwby0vya58q/FrankKwan.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1739795810/finalsite/bixg389bumwby0vya58q/FrankKwan.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1739795810/finalsite/bixg389bumwby0vya58q/FrankKwan.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1739795810/finalsite/bixg389bumwby0vya58q/FrankKwan.jpg","width":1080}])
Frank Kwan
Principal, Celadon Communications
![Fermin Leal headshot]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1739885554/finalsite/xwhfw6bmzifutsx5mofc/FerminLeal.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1739885554/finalsite/xwhfw6bmzifutsx5mofc/FerminLeal.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1739885554/finalsite/xwhfw6bmzifutsx5mofc/FerminLeal.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1739885554/finalsite/xwhfw6bmzifutsx5mofc/FerminLeal.jpg","width":1080}])
Fermin Leal
Chief Communications Officer, Santa Ana Unified School District
![Vicky Baftiri headshot]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1739389631/finalsite/rvfeb28lu5ekil3nxd7y/VickyBaftiri.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1739389631/finalsite/rvfeb28lu5ekil3nxd7y/VickyBaftiri.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1739389631/finalsite/rvfeb28lu5ekil3nxd7y/VickyBaftiri.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1739389631/finalsite/rvfeb28lu5ekil3nxd7y/VickyBaftiri.jpg","width":1080}])
Vicky Baftiri
Emmy Award Winning Journalist,
Producer for CBS News
![matt miller headshot]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1739389630/finalsite/n0ssqfi2ugimxlckpoiq/MattMiller.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1739389630/finalsite/n0ssqfi2ugimxlckpoiq/MattMiller.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1739389630/finalsite/n0ssqfi2ugimxlckpoiq/MattMiller.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1739389630/finalsite/n0ssqfi2ugimxlckpoiq/MattMiller.jpg","width":1080}])
Matt Miller
Director of Education Leadership, Finalsite
![Chelsea Jenke headshot]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1739389629/finalsite/dplwiff1romw3tshex2z/ChelseaJenke.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1739389629/finalsite/dplwiff1romw3tshex2z/ChelseaJenke.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1739389629/finalsite/dplwiff1romw3tshex2z/ChelseaJenke.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1739389629/finalsite/dplwiff1romw3tshex2z/ChelseaJenke.jpg","width":1080}])
Chelsea Janke
VP Integrated Marketing,
CEL Marketing PR Design
![Cathy Kedjidjian headshot]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1739389629/finalsite/e3zxaribwasqljg7l2kh/CathyKedjidjianAPR.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1739389629/finalsite/e3zxaribwasqljg7l2kh/CathyKedjidjianAPR.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1739389629/finalsite/e3zxaribwasqljg7l2kh/CathyKedjidjianAPR.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1739389629/finalsite/e3zxaribwasqljg7l2kh/CathyKedjidjianAPR.jpg","width":1080}])
Cathy Kedjidjian, APR
20+ sessions and keynotes
![teacher with glasses smiling]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1738952008/finalsite/umfogllbjlxxcqx8oods/adapt_and_thrive.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1738952008/finalsite/umfogllbjlxxcqx8oods/adapt_and_thrive.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1738952008/finalsite/umfogllbjlxxcqx8oods/adapt_and_thrive.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1738952008/finalsite/umfogllbjlxxcqx8oods/adapt_and_thrive.jpg","width":1200}])
Adapt and Thrive
Explore the latest trends in enrollment, digital platforms, and communication strategies to stay ahead of the curve.
![student with glasses smiling with tablet]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1738952198/finalsite/vmxwfdqdej1myu61anin/student_with_ipad_glasses_smiling.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1738952198/finalsite/vmxwfdqdej1myu61anin/student_with_ipad_glasses_smiling.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1738952198/finalsite/vmxwfdqdej1myu61anin/student_with_ipad_glasses_smiling.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1738952198/finalsite/vmxwfdqdej1myu61anin/student_with_ipad_glasses_smiling.jpg","width":1200}])
Master the Art of Storytelling
Learn how to build a strong brand and craft compelling narratives that attract and retain your families.
![stressed office worker]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1738951776/finalsite/emlpvnvoebvxyk5sdwhr/crisis_comms_office.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1738951776/finalsite/emlpvnvoebvxyk5sdwhr/crisis_comms_office.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1738951776/finalsite/emlpvnvoebvxyk5sdwhr/crisis_comms_office.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1738951776/finalsite/emlpvnvoebvxyk5sdwhr/crisis_comms_office.jpg","width":1200}])
Navigate Crisis Communications
Develop effective strategies to manage your district's reputation and navigate challenging situations.
![district leader in community]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1738951379/finalsite/sf18hxruw6xcz6g1unvb/school_leader_community.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1738951379/finalsite/sf18hxruw6xcz6g1unvb/school_leader_community.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1738951379/finalsite/sf18hxruw6xcz6g1unvb/school_leader_community.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1738951379/finalsite/sf18hxruw6xcz6g1unvb/school_leader_community.jpg","width":1165}])
Partner with District Leadership
Understand the dual roles of superintendents and district administrators as community leaders.
![man at computer in dark office]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1738952555/finalsite/na8fnhr0crmvdn1loz2k/man_at_computer_dark_room.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1738952555/finalsite/na8fnhr0crmvdn1loz2k/man_at_computer_dark_room.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1738952555/finalsite/na8fnhr0crmvdn1loz2k/man_at_computer_dark_room.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1738952555/finalsite/na8fnhr0crmvdn1loz2k/man_at_computer_dark_room.jpg","width":1200}])
Unlock the Power of AI
Discover how to leverage AI to enhance your site experience and streamline your messaging.
How Much is Registration?
Registration for School PR Day is FREE! Level up your skills without spending a single dime.
Who Should Attend?
All district professionals working in school communications, IT, and leadership — you don't need to be a Finalsite client to attend!
What if I Can't Attend Live?
We've got you covered! All session recordings and resources will be shared with registrants after the event.
"School PR Day is worthwhile every time! There are always too many good sessions to get them all in and I always have to watch the recordings of the ones I missed - which is not a bad thing! THANK YOU for the invaluable resources!"
Hayley Greene, CCC
Director of Public Relations
Bulloch County Schools