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An immersive day of learning for school PR and
communications professionals to connect, share, and grow.


Ignite the Communications Pro Within You

School PR Day was April 24

We just wrapped up, but you can still register for free and catch up on all the recorded sessions and resources.

More than 20 sessions and keynotes covered best practices, communication strategies, and professional development led by subject-matter experts.

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Discover new tools, tips & tech to help you:

  • Unlock AI secrets to streamline tasks and enhance communication
  • Build a strong brand and utilize storytelling to communicate your vision
  • Develop a strategy for crisis communications and optimize social media to manage reputations
  • Understand the dual roles of superintendents and district administrators and their positions as community leaders
  • Adapt to shifts in enrollment, embrace trends, and leverage new digital platforms
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Graphic of Guy Kawasaki

The Power of Remarkable: Inspiring Change to Make a Difference

In this powerful keynote session, join Guy Kawasaki, chief evangelist of Canva and creator of Guy Kawasaki’s Remarkable People podcast, as he shares how and why it’s possible to make a difference in your community.

Learn the paths you can take to transform your approach to challenges, fostering a culture of resilience, grace, and growth. You’ll leave with new ideas to leverage your role to inspire change, lead with purpose, and create an environment where both students and educators thrive. You might even leave a lucky winner of a copy of Guy’s new book, Think Remarkable!

Featured Speakers

Barbara Hunter, APR

Executive Director, NSPRA

Akwi Nji

Interdisciplinary Artist & Communications Strategist, Founding CEO of Powerful Over Pretty

Dr. Neil Gupta

Superintendent of Oakwood Schools

Nathan Delack

Founder & CEO, Delack Media Group

Rebecca Bultsma, APR

Dir. of Communications, Westwind School Division

Ishmael Tate

Director of Communications, Richland School District Two

Dan Bader

Communication Coordinator,
School District of South Milwaukee

Lesley Bruinton, APR

CEO, School Spirit PR

Lauren Aiello

Director of Public Relations, Turner USD #202

More than 20 sessions include:

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All-Access Pass

School PR Day Details

Cost: Registration for School PR Day is FREE.

Who Should Attend: All district professionals working in school communications, IT, and leadership — you don't need to be a Finalsite client to attend!

Recording and Resources:  All recordings and resources will be shared with registrants after the event.

Brian Mercer

"Finalsite did an outstanding job in an unprecedented year running their virtual School PR Day Conference! Each presenter was a breath of fresh air during a time when we all can use inspiration!"

Brian Mercer
NKC Schools Community PTA Council President


Jamie Lavigueur

"I was so inspired by the wealth of new ideas and resources offered during School PR Day. As we continue to navigate this pandemic season, I'm feeling reinvigorated about the work ahead and return to our regular communication cycles."

Jamie Lavigueur
Director of Communications
Community Consolidated School District 181

Amy Swanson Kieser

"As a school PR professional for over 10 years, School PR Day always renews my school PR spirit. At the end of the day, I'm always so pumped to put to use everything...literally, everything! Thank you so much!

Amy Swanson Kieser
Director of Communications & Community Outreach
The School District of Menomonee Falls