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An immersive day of learning for school PR and
communications professionals to connect, share, and grow.


Ignite the Communications Pro Within You

Wednesday, April 24 | 10AM-4PM Eastern

School PR Day is an engaging virtual experience full of practical tips and advice from school PR pros. 

More than 20 sessions and keynotes cover best practices, communication strategies, and professional development led by subject-matter experts.

a women smiling while at two desktops

Discover new tools, tips & tech to help you:

  • Unlock AI secrets to streamline tasks and enhance communication
  • Build a strong brand and utilize storytelling to communicate your vision
  • Develop a strategy for crisis communications and optimize social media to manage reputations
  • Understand the dual roles of superintendents and district administrators and their positions as community leaders
  • Adapt to shifts in enrollment, embrace trends, and leverage new digital platforms
excited woman in red sweater with laptop

Featured Speakers

Akwi Nji

Interdisciplinary Artist & Communications Strategist, Founding CEO of Powerful Over Pretty

Rory Berg

K12 Consultant, Finalsite

Nathan Delack

Founder & CEO, Delack Media Group

Rebecca Bultsma, APR

Dir. of Communications, Westwind School Division

Dan Bader

Communication Coordinator,
School District of South Milwaukee

Lesley Bruinton

CEO, School Spirit PR

Nicole Kirby, APR

Senior Strategist, CESO Communications

Jessica Martinez Brooks

Senior Director of Strategic Communications & Engagement, Metro Technology Centers

Sam Alaniz Jr.

Education Sales Consultant, Finalsite

More than 20 sessions include:

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Save Your Free Seat

School PR Day Details

Cost: Registration for School PR Day is FREE.

Who Should Attend: All district professionals working in school communications, IT, and leadership — you don't need to be a Finalsite client to attend!

Recording and Resources:  All recordings and resources will be shared with registrants after the event.

Brian Mercer

"Finalsite did an outstanding job in an unprecedented year running their virtual School PR Day Conference! Each presenter was a breath of fresh air during a time when we all can use inspiration!"

Brian Mercer
NKC Schools Community PTA Council President


Jamie Lavigueur

"I was so inspired by the wealth of new ideas and resources offered during School PR Day. As we continue to navigate this pandemic season, I'm feeling reinvigorated about the work ahead and return to our regular communication cycles."

Jamie Lavigueur
Director of Communications
Community Consolidated School District 181

Amy Swanson Kieser

"As a school PR professional for over 10 years, School PR Day always renews my school PR spirit. At the end of the day, I'm always so pumped to put to use everything...literally, everything! Thank you so much!

Amy Swanson Kieser
Director of Communications & Community Outreach
The School District of Menomonee Falls